Communications toolkit on winter vaccines

The Department of Health and Social Care and UKHSA have produced a communications toolkit on winter vaccines, providing resources on communicating effective health messages throughout winter 2025/26. It has been designed to support stakeholders in promoting winter vaccines, and behaviours that will prevent the spread of infection.

The toolkit brings together key information and messages to support public health campaigns on flu, COVID-19, and RSV. It includes guidance for the public, people with long-term conditions, pregnant women, parents of young children, and individuals with learning disabilities. The pack outlines infection-prevention advice, winter behaviour recommendations, and useful statistics to support communications. It provides links to social media assets, flu publications, UKHSA data dashboards, blogs, press releases, and FAQs.

To access the toolkit, you can register for the Campaigns Resource Centre here.