Meri Yaadain (My Memories)

Initiative to raise awareness of dementia among the older South Asian communities in Bradford. It is a Social Services (Adult Social Care) led initiative in partnership with Bradford and Airedale Teaching Primary Care Trust, Age Concern Bradford and Alzheimer’s Society Bradford. The work includes: community roadshows; a newsletter in English; radio programmes; home visits; a monthly support group for people living with dementia and their carers; and telephone advice, which often allows a quick referral onto an appropriate agency.