Donors feel pressurised into donating money – research

New research has revealed that 13% of Brits have donated to charity as they have felt under pressure to do so when asked. The research from YouGov reveals street fundraisers and lack of transparency have put people off donating to charity.

The research, commissioned by technology platform company, Activistic, further revealed that six per cent of the British public have never donated money to charity, with a lack of transparency on where the money goes (43 per cent) and street fundraisers (31 per cent) putting them off.

The survey also found that 60 per cent of Brits said that the reason they have donated money to a charity is because it was close to their hearts.

Activistic commissioned the research ahead of the launch of its new micro-donation app, Ralli, which it claims will revolutionise the way people give to charity. It says of the 2,175 adults questioned, almost one in three (28 per cent) would be more likely to give money to charity via an app if it meant a reduction in the number of cold calls made by charities.

Read the rest of this article at Charity Times.http://www.charitytimes.com/ct/donors-feel-pressurised-into-donating-money-research.php