Income from fundraising events on the rise – research
Fundraising events continue to be a popular and effective means of generating income, according to new research.
A survey by the Institute of Fundraising and Blackbaud has found 84 per cent of the 600 charities polled have seen income from events rising or staying the same. Income was rising for 56 per cent of participants.
Fundraising income accounted for between a quarter and half of annual income for 25 per cent of organisations surveyed, and 67 per cent are planning to do more events in future.
The report also revealed 83 per cent of the 1,000 fundraising event participants surveyed would consider taking part in another event for the same charity. Further, 92 per cent would consider supporting the same charity again but in other ways.
However, 44 per cent of fundraising event participants had not been asked to take part in another event and nearly a quarter reported no further contact was made since being thanked for their support.