Information on impact highly valued by donors – CAF
Information on impact and ongoing reports on the progress of a charity’s work are highly valued by donors, according to new research from Charities Aid Foundation.
While 81 per cent of people say it is important to receive some form of communication from a charity after donating, 68 per cent said information on a charity’s impact is important.
Regular updates on the charity’s work were seen as important by 57 per cent, and identifying how an individual donation had been spent was seen as important by 54 per cent.
More than 1,000 people were interviewed by GfK NOP early this year, as part of CAF’s ongoing UK Giving Study.