Public trust in charities down – survey
The public’s trust in charities had declined even before emergence of the controversy that has surrounded the sector since May, according to new research from nfpSynergy.
A poll of a representative sample of 1,000 people in April found 53 per cent trusted charities ‘quite a lot’ or ‘a great deal’, down 3 per cent on last year and 13 per cent since 2013.
One in 10 people said they trust charities ‘very little’, the worst figures since 2007, and 29 per cent said they have ‘not much’ trust in charities.
The poll took place before the death of Olive Cooke and subsequent fundraising controversy. The recent closure of Kids Company has also seen the sector attract criticism in the press. As a result of the change in circumstances nfpSynergy will carry out further research in autumn to assess the impact of the media exposure.
The Armed Forces continue to be the UK’s most trusted institution on 77 per cent, with the NHS and schools making up the top three at 70 per cent and 62 per cent, respectively.