Facebook adds ‘Donate Now’ button
Charities in the UK can now ask their supporters to give directly via Facebook, after the social media giant rolled out a “Donate Now” button previously available only in the US.
The button can be installed on both adverts and pages, it was announced by Facebook yesterday.
The move follows a trial using a select number of charities in the US, including the American charity the ALS Association which made use of the button during the social media trend the #icebucketchallenge last year.
In a statement, Facebook said: “Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on pages and link ads to make those connections easier than ever.”
The function is the latest of several “call-to-action” buttons which can appear on organisation’s pages alongside the “Like” button, and which can be used to direct people to various pre-determined functions. These include “Contact Us” and “Book Now”.