Young London professionals keen to give more to voluntary sector
Most young full-time workers in London want to spend more of their time volunteering, according to a new study.
A survey of under-35s working in the capital found 53 per cent want to volunteer more than they do, rising to 60 per cent among 18 to 24 year olds. The number falls to 35 per cent among over-55s, the oldest age group in the survey.
The study was carried out by the Centre for Charitable Giving and Philanthropy at Cass Business School, commissioned by City Philanthropy and drawing on a YouGov survey of more than 1,000 Londoners.
Nearly half of under-35s agreed employees are looking for companies that aim for social and environmental value as well as business success and profit. Current and recent workplace schemes and initiatives were second to friends as the largest influence on the giving and volunteering of the under-35s surveyed, with 26 per cent mentioning its positive influence.
More to Give: London Millennials Working Towards a Better World found about four-fifths of respondents already give money to charity. However, over 35 per cent of under-35s want to give more. Under-35s were also interested in new ways of giving, with 21 per cent interested in alternatives such as social investment.