Viral campaigns fuel £21m growth in mass participation fundraising

Income from the 25 biggest fundraising mass participation events grew by more than £21m in 2014, although the ice bucket challenge and no makeup selfie campaign accounted for the vast majority of the growth.

Together the top 25 mass participation fundraising events raised £154m for charity in 2014, according to data compiled by events company Massive.

The top three events were the same as last year. Cancer Research UK’s Race for life came first, raising £51.5m. Macmillan’s World’s Biggest Coffee Morning came second, raising £25.1m and Movember came third, raising £11m.

The no makeup selfie campaign was fourth, raising £8m for CRUK, and the ice bucket challenge was sixth and twelfth, raising £6.8m for the MND Association and £3.8m for Macmillan.

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