Impact reports are ‘far too long’ and ‘too full of jargon’
Impact reports are far too long, too full of jargon, and often do not clearly explain what difference the charity makes, an audience of charity finance professionals heard yesterday.
Sam Coutinho (pictured), audit and advisory partner at accountants Haysmacintyre, told the Charity Finance Group annual conference yesterday that too few charities asked why they were reporting on impact.
She said charities need to “articulate clearly and simply as an organisation why we do what we do and why it’s so good,” she said.
Coutinho said it was important for a charity to be able to condense impact reporting into “short sharp bullets”, ideally using a spreadsheet with very few words.
Coutinho said many impact reports were 20 pages long and hard to read.