UK newspaper Christmas appeals generate more than £5.3m
The UK’s must successful newspaper Christmas appeals raised more than £5.3m over the festive period.
Most newspapers said the figure raised was higher than previous years, thanks in part to the introduction of charity blogs, celebrity endorsements and fundraising partnerships.
The Financial Times topped the list with £2m raised for International Rescue Committee (IRC).
As part of the appeal, Financial Times journalists reported on IRC’s work in several of the world’s most troubled regions, including Syria, South Sudan and west Africa. A total of 26 news reports and features were published between November and January in an effort to encourage readers and corporate partners to donate. The charity was selected by a staff vote.
The Financial Times has raised more than £16m for charity since it began its programme of festive appeals in 2006. Charities benefiting from the cash have included World Child Cancer, Action Against Hunger, Camfed, Room to Read, Sightsavers, The Global Fund for Children and Wateraid.