Alzheimer’s Society signs up a million people to Dementia Friends campaign

The Alzheimer’s Society has hit its target of signing up a million people to its Dementia Friends campaign over the last two years, the charity said last week.

The Dementia Friends programme, which received £2.4m funding from the Cabinet Office and the Department of Health, is run jointly with Public Health England. It was launched in February 2013 to tackle the stigma and lack of understanding faced by people with Alzheimer’s.

The programme was intended to act as an answer to social exclusion. Nearly two thirds of people with dementia experience loneliness and almost half report having lost friends after their diagnosis, the charity said.

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