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#FaithinPartnership

Three new reports on partnership working between faith and local government.

Online donations in Christmas run-up increase by 15 per cent in four years

The average online charitable donation made in the run-up to Christmas has increased by 15 per cent over the past four years, according to figures from the fundraising software firm Blackbaud.

The company found that the average online gift made through its 104 charity customers’ fundraising pages in November and December 2014 was £64.76, up from £56.27 in 2010.

But the figures show that the average amount donated was up by only 1 per cent over the past year.

The data showed that the proportion of 2014 charitable donations made in November and December was 33 per cent, down from 44 per cent in the previous year. The company noted that 32 per cent of online donations in 2010 were made in November and December.

Blackbaud said the reason might be the effect of the ice bucket challenge fundraising craze, which took hold over the summer.


Read the rest of this article at Third Sector