Cancer Research UK named best charity brand of 2014

Cancer Research UK has regained top spot in the annual Third Sector Charity Brand Index, which gauges public awareness of charity brands.

The cancer charity was last year knocked off the top spot for the first time in three years by Macmillan Cancer Support, which has fallen to third on the list, behind the Royal British Legion, which has risen three places to second.

The Charity Brand Index, which is in its sixth year, is compiled in partnership with the market research company Harris Interactive and is based on an online survey of more than 4,000 UK adults.

Respondents were asked at the beginning of July to give their impressions of charities they were aware of, their relevance, whether they trusted them and how likely they were to donate to them.

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