TV channels should give airtime to good causes, Growing Giving report recommends
The report of the parliamentary inquiry, chaired by David Blunkett MP, also suggests the introduction of living legacies to improve stagnating giving levels
A requirement for television channels to give a certain amount of airtime to good causes and the introduction of living legacies are among the recommendations of a parliamentary inquiry into how charitable giving could be increased.
The report of the Charities Aid Foundation’s Growing Giving inquiry, published today, makes suggestions including government incentives for businesses to match-fund donations by employees and calls on companies to set up “giving circles” in the workplace that would support good causes in different ways.
The report says that despite the best efforts of charities and government, levels of charitable giving have remained relatively static over the past 10 years.
The inquiry was chaired by David Blunkett, the Labour MP for Sheffield Brightside and Hillsborough, Andrew Percy, the Conservative MP for Brigg and Goole, and the Liberal Democrat peer Baroness Tyler of Enfield.
Its report says that licences for all TV channels should require a “modest amount of time” committed each year for programming aimed at fostering charitable giving.