JustGiving releases tools to help charities build fundraising apps
JustGiving has released an updated set of tools to help charities build fundraising apps.
JustGiving first made available technology known as global application programming interfaces in 2011, which help users build giving apps. So far 750,000 pages have been created, raising a combined total of £76m.
It has now made a new, more powerful set of APIs available.
It will also improve its own fundraising platform using a new technology, GiveGraph, which contains data about the giving behaviour of 44 million people.
JustGiving says the new technology will make it easier to connect with people with causes they may be interested in and to create a more personalised experience for users.
GiveGraph is currently being tested in ‘beta’ with JustGiving saying that users will start to see changes in the next few months.