Public ‘very annoyed’ by telephone fundraising, says report
More than half of the giving public find it ‘very annoying’ to be asked for money on their doorstep or the telephone, new research shows.
People also object to being approached face-to-face on the street, with adverts their preferred way to be asked to donate.
The research, published by consultancy nfpSynergy, revealed that 54% of people find doorstep fundraising very annoying, while 51% feel the same about being asked on the telephone.
A third of people (36%) get very annoyed when they’re approached by a fundraiser on the street.
Digital methods of fundraising are also unpopular, with 33% irritated by text messages and 20% unhappy with receiving emails.
The new data, based on a survey of 1,000 British adults representative of the population, did show that some fundraising methods sit well with the public.
Over a third were happy to be asked to donate via collection tins and online adverts, while around a quarter find face-to-face, radio and TV approaches acceptable.
Despite the high levels of annoyance, people said they did understand that some methods are effective ways to raise money, including newspaper/magazine adverts (42%), radio (40%) and collection tins (35%).
The results are particularly awkward as most fundraisers would not say those ones were particularly effective.