Charities warned not to be complacent about high levels of public trust, says report
New research has revealed that a third of the public say their views towards charities have become more positive in the last three years, compared with a quarter who are now more negative.
This is despite recent high profile negative press coverage about the charity sector.
However, the authors of a briefing paper on the research, New Philanthropy Capital (NPC), have warned charities not to be complacent and to find ways to address concerns held by the public.
Mind the gap, based on polling conducted on behalf of NPC by Ipsos MORI, was undertaken to explore whether the recent ongoing attacks on charities from politicians and the media on issues including lobbying and excessive levels of CEO pay, coupled with coverage of the Cup Trust and Comic Relief’s ethical investments, had adversely affected the public’s attitude to the sector.
The top five concerns were that charities spend too much on executive salaries (42%), are not transparent enough about how they are spending their money (36%), spend too much abroad (29%), put pressure on people to donate (29%) and spend too much on running costs (26%).
Three fifths of respondents (58%) thought that charity CEOs should earn less than an MP, with 16% thinking that CEOs should not be paid at all.
However, only around one in ten (11%) were unhappy about spending on employees’ salaries suggesting that the public are mainly concerned with pay at the higher end.