Changes to European rules could hinder text giving, Institute warns
Potential changes to European rules on mobile payment processing could hinder SMS donations, according to the Institute of Fundraising.
The European Central Bank has put forward recommended changes to the EU Payment Services Directive which could see SMS donors required to take steps to confirm their identity after having made a donation. This could be through something like a PIN code, a token or fingerprint.
The changes are designed to improve security in mobile transactions, but the Institute is concerned that by adding another step in making a donation some gifts may be abandoned.