‘Too little money to the cause’ cited as most common reason for not giving, survey finds

Joe Saxton, co-founder of nfpSynergy, says that many of the issues highlighted in the survey could be overcome if charities communicated better

The most common reason for not giving to charity is people thinking that "too little money goes to the cause", according to new research by the consultancy nfpSynergy.

A survey of 1,000 British adults, carried out by nfpSynergy and published today, found that 62 per cent of people gave that answer when asked to select from a list of suggested reasons for not making a donation to a charity.

Fifty-three per cent of respondents said "too much being spent on staff salaries" was the reason they did not donate, which was an increase of three percentage points on the same poll carried out last year. 

The poll showed that 51 per cent of people said they were put off giving by "not being clear about how donations are spent".

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