Ad space on Boris Bikes donated to volunteering charity
Barclays has donated branding space on the front of some of London’s ‘Boris Bikes’ to the volunteering charity CSV to celebrate its Make a Difference – Get Inspired campaign.
This is the first year that the campaign, which has been running since 1986 as a one-day event, has taken place throughout October, and aims to raise awareness of the positive impact of volunteering on local communities.
Lucy de Groot, chief executive of CSV, said: “Having our logo on the front of the iconic Barclays Cycle Hire bikes in London will be a fantastic eye-catching way in attracting attention to a very important event in the CSV calendar and shine a light on all the projects that CSV works on.”
Ashok Vaswani, CEO Barclays Retail and Business Banking, said: “Make a Difference– Get Inspired is the flagship volunteering campaign which we have supported for 13 years. It promotes and celebrates volunteering and how contributing time and skills to a variety of causes benefit the community as a whole. That’s why we’re delighted to be able to use our sponsorship of Barclays Cycle Hire to support such a valuable initiative.”
This article was taken from Civil Society – http://www.civilsociety.co.uk/fundraising/news/content/16269